Originally posted on Boston Nokia Developer:
The ad provider is the service the AdControl in your app gets the ad to display and also where you earn the revenue. As of Windows Phone 8 there is a PubCenter AdControl built into the framework, all you need to do is get an ApplicationId and an AdUnitId. You get that information from Windows Phone DevCenter, find out how to get your ApplicationId and AdUnitId in this great blog post.
If you want to use a separate Ad provider, for example AdDuplex, you’ll need to add the provider’s DLLs to your project. I’m using AdDuplex in the example below, learn how to add AdDuplex to your project here.
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